An online survey can be a powerful tool for your business because it might reveal customers’ true opinions about your products and services, as well as your employees’ views and initiatives. Online surveys enable companies to improve the quality of their products and service allowing them to accomplish success.
You can use online surveys in different ways to obtain valuable feedback in order to keep moving your company forward. Here, we will take a look to different ways to deploy online surveys.
To know your customer
Whether you are running a small online business or a huge departments store, it’s essential to know your customers in order to ensure clients loyalty. Online surveys are a cost-effective solution used by brands to understand better customer demographic and customer´s needs.
To dig into the details, your customer survey might include demographic questions related to their lifestyles, their needs, challenges and preferences. The analysis might provide information about customers that are most likely to purchase again, customers that need to be reengaged and about regular and casual consumers. Creating and keeping a portfolio of customer profiles up to date will help you to know where to focus your marketing strategies, sales and support.
To obtain feedback from your employees
Giving your staff the opportunity to evaluate anyone in the organization: management, team members, even C-level executives will allow you to know exhaustively how your company works: the high points, the issues that need to be solved and the challenges.
When you open the door to honest conversation, your employees feel valued and heard. Gathering honest feedback from you workers will help you to evaluate better their performances and build great relationship with them.
Thinking about all the approaches to get employee feedback? Online surveys are a great way to get in-depth and targeted information to make the right decisions for your business and to create a more positive and productive workplace.
To measure customer satisfaction
Using online surveys to measure customer satisfaction can highlight any negative experience users may have had. Customer satisfaction is essential to know if you and your team are doing enough for your customers. By asking effective questions you can find out what customers feel and think about your company so you can identify positive and negative issues and address any issues. Keep in mind that happy customers who want to come back are the winning formula for growth. An unhappy customer might spread the negative sentiment towards your brand. On the other, a satisfied customer can be company’s best advertisement because he will potentially refer your business to other people and contribute to increase your sales and revenue.
To collect customer feedback on your website
Online user experience is the overall experience of a person when visiting a website. the quality of website experience is one of the most important factors contributing to the success of an online business. If it is easy to find product or information, if people enjoy visiting it, they will return and they might even recommend it to their friends. If they don’t, they will never return.
Online surveys are a great tool to collect feedback from website visitors in order to learn how they assess the experience of visiting your website.
To do a market research
Market research is a great way to understand your market potential, your products and your offer. In today’s competitive market place, it is becoming quite complex for companies to stand out from the rest. In this context, market research can become a strategic tool to closely monitor consumer patterns and competitors. Collecting and analysing real-time data allow you to identify what really matters to your customers so that you can take appropriate measures to pursue your business goals.
You can also use online surveys to keep your operations in order. You just need to ask for customer feedback regarding their experiences with your company and use that information to keep track your staff performance.
In all organizations feedback is the keystone to continuous improvement and growth Now that you know why feedback is so important, you need to look at the best way to collect the data. Online surveys are one of the most popular formats to collect data about buying trends and consumer behaviour that can help your company make informed decisions about how what to sell how to design and market your products.
The process for conducting an online survey is easy and inexpensive. The results, on the other hand, are priceless because they can help you to take your business in the right direction.
You can use surveys to collect quantitative and qualitative data. Quantitative data helps you to understand trends and preferences whilst qualitative data provide information in a numerical form which can be put into categories or measured in units of measurement.
Datascope allows you to build forms for your online surveys. With the Form Builder you can create perfect forms in an easy an intuitive way.
DataScope is a platform which allows various industries to streamline, organize and evaluate the work of their field staffs thanks to online forms which provide real time indicators 100% adaptable to any field.