What is the cloud and how does it work?

In simple terms, the cloud allows you to store and access data and programs over the Internet instead of your computer’s hard drive. The cloud is just a metaphor for the Internet. It goes back to the days of the flowcharts and to the presentations that represented the gigantic Internet server infrastructure as a bloated white cluster, which accepts connections and distributes information while it is floating.

To understand how the cloud works, you have to forget about the hard drive. When you store data or run programs from the hard drive, you are using local storage where everything you need is physically close to you, so you can access your data quickly and easily. The computer industry worked for decades working using the hard drive. For some, this system is still superior to the cloud.

We speak about cloud or “cloud computing” when we access data or programs through the Internet, or at least, have that data synchronized with other information through the Web.

What are the advantages of the cloud?

When using Google Drive, which has a word processor based on the cloud, everything you write it is automatically saved in the cloud. There is no need to play with the configuration, to ensure that the work is saved, or to create a folder on your computer to store this content. Cloud-based services, such as Google Drive, allow users to simply enjoy the benefits of technology and trust that the service provider will take care of file storage.

Many cloud computing services are available on demand and are quite affordable. If your needs vary from month to month, you are likely to simply pay more or less depending on the capacity that you need. Traditionally, there was the risk of buying an expensive computer network and realizing that it was bigger than you needed to, or perhaps discovering that the configuration you had was too small for your requirements. Cloud computing makes these scenarios less likely because you can subscribe to most cloud computing services without tying yourself to long contracts.

Cloud computing offers public or private services. An email account based on the cloud is an example of a public cloud computing service. However, many companies use virtual private networks (VPN) to access secure private clouds, such as those that are only accessible to people working in a particular company or department.

How can your business benefit from the cloud?

Here we provide you with a list of the benefits that the cloud can bring to your business.

Reduced costs of IT services

Moving to cloud computing can reduce the cost of managing and maintaining your IT systems. Instead of buying expensive systems and equipment for your business, you can use the resources of your cloud computing service provider.


Your company can quickly expand or reduce its operations and storage needs to adapt to your situation. Instead of buying and installing costly upgrades, your cloud computing service provider can manage that. The use of the cloud leaves you more time to concentrate on your business

Help you to maintain business continuity

Protecting your data and systems is an important part of business continuity planning. Whether you experience a natural disaster, a power outage or other crisis, having your data stored in the cloud ensures that it is backed up and protected in a safe and secure place. Being able to access your data again quickly allows you to do business in the usual way, minimizing downtime and lost productivity.

Enables efficient collaboration

The cloud gives your company the ability to communicate and share files and data easily and fast. If you are working on a project in different locations, the cloud allows you to give employees, contractors and other access to the same files. You can also choose a cloud computing model that facilitates you to share your records with your advisors.

Flexible work practice

The cloud allows employees to be more flexible in their work practices, since they can access data from home, during vacations or through travel to and from work (as long as they have an Internet connection).

Access to automatic updates

Depending on your cloud computing service provider, your system might be updated regularly with the latest technology. This could include updated versions of software, as well as server updates and computer processing power.


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