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DataScope & Google Ads

Imagine if you could show up with your product at the exact time and place when your customers needed it. Google Ads makes that possible. Using Google Ads (formerly Google AdWords), you can ensure that customers see your product or service first when they search for terms related to your business. Whether your goal is to get more clicks to your website, generate more awareness about your business, or get more customers to call you, you can use a Google Ad to accomplish the task. And you only pay when a user takes the action you're looking for.Once you've logged in, click the + sign in the Campaigns tab, and you'll be on your way to setting up your first ad campaign. First, select a goal for your ad: website traffic, sales, leads, brand awareness, or app promotion. Depending on the goal you select, Google shows you the best options for your ad. You'll be able to choose from options like search network ads (which appear in search results), display ads (which show up on Google partner sites), video ads (which appear before and during YouTube videos), or shopping campaigns (which advertise specific products).Read MoreYou'll have total control of your settings too. You can select a start and end date for your campaign, target your ad to a specific geographic location, and target based on the language your searchers speak. You'll decide if you want to focus on clicks (users clicking your ad) or impressions (users seeing your ad). And, of course, you have control of your budget. Google ensures that in any given month, you never spend more than your allotted budget, though your daily spending may differ day to day. Google helps you find keyword ideas and monthly search volumes for each of them, based on your website and the product or service you're selling. Keep in mind that each keyword you choose costs a different amount because some keywords have more competition. That means Google gives the most visibility to the highest bid for each keyword. If you don't want to manually set a bid for each of your keywords, you can let Google do it for you, so you get the maximum clicks or impressions for your allotted budget. Once you've added the headline, description, and URL for your ad, Google lets you preview it, showing you how it'll appear on different devices. If you're pleased with it, that's that.Google is where everyone goes to find what they're looking for, and Google Ads help you be sure those people find you.